I am in the process of deciding what the best ways are to promote myself and my portfolios. To aid this I am going to get some research on how different artist brand themselves in the industry, which should hopefully give me some more guidance and ideas on what I could do. Currently, my main focuses are websites and business cards.
One of the first websites I came across was one by an artist called C.Crumpler.The website has a minimalistic look, allowing the portfolio of work to be seen clearly and effectively. The menu in the top right gives access to an about page, resume, contact, resources and store. Along the bottom are also links to social media sites that further expands this presence, some of which include twitter, Facebook, twitch amongst others.You can also keep scrolling down to see other projects, this also retains the same layout with the top and bottom bars moving down as you scroll.The about page shows a wealth of information, showing the location of his studio and names of the projects he has worked on and clients he has worked with. This background information allows employers to quickly gain an understanding of how much experience this artist has, without taking too much time to find out.Looking at his resume page it quickly shows you his work experience. Seeing his resume has made me consider how I could improve mine, and is something I could research a little more on another blog.When you click on one of the projects it displays some information along with the software used. The layout reminds me of Artstations, just flipped to the opposite sides. With this being on an independent website however, it has the advantage of the viewer being immersed in just that persons work, without ads and with direct links to store pages and other social media accounts. As you scroll down past all those project images, the previous projects display allowing for a seamless transition to the next, keeping you engaged for longer. Amongst normal renders and videos, there is also 360 images allowing you to see the project from all directions. This is something that could be beneficial for me to consider for my projects. Crumpler has created a tutorial on how to make them in UE4, so I will be sure to give it a shot.
Overall, I really like the website layout and presentation with it having a clean minimalistic look that puts all emphasis on the projects. Navigation is easy and encourages exploration to other projects, and display experience and Resume information quickly and easily.
Clinton Crumpler’s website – http://www.clintoncrumpler.com/#/ccasubway/
ArtStation – https://www.artstation.com/ccrumpler
I also read an article on Creative Bloq which recommended looking at five very good portfolio websites. Creative Bloq also says that using a website is more professional than just using ArtStation, giving you a better chance that artists will look at your portfolio.
One that was recommended was Videarium, which is a studio that specialises in architecture. Whilst I am not aiming to go into architecture, the website is still useful analyse for my own.
The website provides a clean minimalist look, with white being the chosen background allowing the images to stand out. The images are also displayed in vertical columns of three, and interestingly don’t line up as you go down.
This may be to break up the monotonous conformity of them all lining up as they go down. This stops them all from blending together as your eyes recognise the break ups in the layout, thus making you more attentive to the images.
The next website on the list that caught my eyes was by the artist Husni Qamhiyeh.The projects on here take up the large majority of space available. This is putting work above all else, which can make the user interface slightly confusing as it takes a more orthodox approach.When you click on a project, it shows beauty render of the product, and requires scrolling to see the full image.When you click the arrow on the right it shows the uvmap for the prop. This is good for showcasing your uvmap experience and can show other artist how efficient you are with this process.
On the main page, there is also a section for a demo reel in the top left corner, though once clicked nothing plays. I assume this is a work in progress and will be uploaded when completed. It is an important reminder to me that when I am in the process of rebuilding my website, not to be hesitant publishing it if it’s not fully finished, as people still can see work and find it useful.Once you click the navigation bar, you can then access other areas of the site from categories, to about and contact. Other important information can be found here to such as location, number and email.
Whilst navigation here may be a little harder to navigate, it seems worth the compromise to have all work show to the viewer quickly and clearly.
Husni Qamhiyeh website – http://husni3d.com/
I have also started to research business cards to gain a better prospective of layout, font and style. On the business card website Moo, they have a section with a huge amount of business card designs, giving me a few idea of what designs I could do.I have been extensively looking through different designs and I am still unsure on a final design, but I do like the look of the more minimalist designs. I have also started to create some mock ups in illustrator so I have some foundations to build up on. Another thing to consider is nfc. Moo can be building in a nfc chip which could route someone to a website, which could be handy for linking them to my ArtStation. Whether this is worth the extra cost I’m not sure, but is something to consider nonetheless.